Our Story

THE MOST COMMON CONCERN - Sensitive Skin

"I have a difficulty in finding jewelry as I have sensitive skin and nickel allergy."

At Gracefulandco, we are passionate about solving this matter. Our s925 sterling silver jewelry is consciously made to look good and feel good on your skin.

The word "Graceful" stands for displaying "pretty agility", in the form of elegance and balance. This is reflected in each our piece to endow and empower everyone to feel elegant and beautiful, even if you have sensitive skin. 

THE MOST LIGHTWEIGHT COMFORT - Feel like wearing nothing at all

Our the most lightweight comfort jewelry isn't something we added later – it's a key feature. It's the result of a balance between how it looks and how comfortable it feels when you wear it. Each piece is like a gentle hug for your skin.

It's as comfortable as if it were a second layer of skin. Just like your skin reflects who you are, our jewelry becomes a part of your unique identity.

ACCOMPANYING YOU ACROSS EVERY MOMENT

Designed to effortlessly accompany you through various activities, our jewelry ensures you're always well-accessorized, whether you're at work, hitting the gym, winding down for sleep, embracing the refreshment of a shower, or shining bright in every memorable event.

HONEST PRICING

We highly believe confidence and elegance shouldn't be expensive. At Gracefulandco, you do not need to break the bank to have a quality jewelry.

For the same material, we provide quality jewelry at honest pricing, without the traditional markups. All you're paying for is pure materials, craftsmanship & our efforts. We do things differently.

JOURNEY TO AN INTERNATIONAL BRAND

Our founder Grace, abide by minimalist philosophy, removing the non-essential and making a conscious effort to create a new kind of jewelry that very hard to access in traditional jewelry market.

In 2017, she started a store in Instagram and selling quality jewelry without traditional markups in Malaysia.

Through wonderful reviews from our customers, the business grew rapidly and successfully. As overwhelming requests by our international customers, in 2020, we started a new chapter to open our flagship store to expand our business, that is, the birth of Gracefulandco.

With the mission of bringing quality jewelry with honest pricing to women all over the world, we continue the journey to become an international jewelry brand.

SHIP WORLDWIDE

Today, our jewel is designed to be everyday essential, with subtle on elegance and gracefulness that matches with women all over the world.

Whenever you are in the US, Europe, UK, Canada, Scandinavian countries, Middle Earth, Asia or anywhere in the world, we are incredibly proud to see women all over the world expressing themselves in our jewelry.

Want to know more about our jewelry? Please click our Materials & Care and Packaging for more details ;)